Learn how our famous wheated recipe became the stuff of legend, passed down and passed around by outlaws everywhere for more than 150 years.
Rebel Yell® recipe is invented, along with many other famous bourbons, at what would later become the famous Stitzel-Weller distillery and marketed under the slogan “Honest whiskey at an honest price.”
Frederick Stitzel patents the barrel storage system still used in warehouses today
Stitzel-Weller distillery wins a Certificate of Distinction at the Centennial Exposition in Paris
The Prohibition era in the United States limits production to “medicinal” whiskey
Rebel Yell is officially introduced as a registered brand
By act of Congress, bourbon is declared a “distinctive product of the United States” and commonly referred to as “America’s Native Spirit”
Rebel Reserve debuts
Rebel Yell debuts in cherry and honey
Debut of new packaging along with two new flavors, Small Batch Rye and American Whiskey
Rebel Yell debuts in Root Beer and Ginger
Rebel Yell® unveils 10-Yr. Single Barrel.
Rebel Yell® stakes its claim in Bourbon Country with the opening of Lux Row Distillery.
In Every Bottle.
Since 1849, our original, award-winning recipe has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging.
Of The Tavern.
Over the past 150 years, rebels and reviewers alike have been shouting about the quality and bold flavor of Rebel Yell. But we think you’d be best served by finding out for yourself.
And Served Daily
Surprisingly smooth but never soft-spoken, Rebel Yell adds a kick of flavor and a warm, cozy finish to your favorite mixed drinks.