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Defiantly Smooth
Wheated Whiskey,
SINCE 1849.

Learn how our famous wheated recipe became the stuff of legend, passed down and passed around by outlaws everywhere for more than 150 years.


Rebel Yell® recipe is invented, along with many other famous bourbons, at what would later become the famous Stitzel-Weller distillery and marketed under the slogan “Honest whiskey at an honest price.”


Frederick Stitzel patents the barrel storage system still used in warehouses today


Stitzel-Weller distillery wins a Certificate of Distinction at the Centennial Exposition in Paris


The Prohibition era in the United States limits production to “medicinal” whiskey


Rebel Yell is officially introduced as a registered brand


By act of Congress, bourbon is declared a “distinctive product of the United States” and commonly referred to as “America’s Native Spirit”


Rebel Reserve debuts


Rebel Yell debuts in cherry and honey


Debut of new packaging along with two new flavors, Small Batch Rye and American Whiskey


Rebel Yell debuts in Root Beer and Ginger


Rebel Yell® unveils 10-Yr. Single Barrel.


Rebel Yell® stakes its claim in Bourbon Country with the opening of Lux Row Distillery.

A Spirit
Of Rebellion
In Every Bottle.

Since 1849, our original, award-winning recipe has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging.

The Talk
Of The Tavern.

Over the past 150 years, rebels and reviewers alike have been shouting about the quality and bold flavor of Rebel Yell. But we think you’d be best served by finding out for yourself.

San Francisco World Spirits Competition, Double Gold, Gold & Silver

Rebel Yell

World Spirits Competition, Platinum & San Francisco World Spirits Competition, Silver 2 Years Running

Rebel Reserve

San Francisco World Spirits Competition, Double Gold

Rebel Rye

Our Storied

What Makes Us

Our Latest

Meet Our
Extended Family

For the purists. For the trailblazers. The Rebel Yell® family offers a range of flavors to be explored.

Choose a flavor below to learn more.

And Served Daily

Surprisingly smooth but never soft-spoken, Rebel Yell adds a kick of flavor and a warm, cozy finish to your favorite  mixed  drinks.

Join the Band of Rebels® today for exclusive Rebel Yell gifts, gear and updates.

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